"...a thought-provoking look at buying, selling and the places to do it. Kepron brings to light the complex relationships between shopping, brain science and emerging technologies...an intriguing vision of shopping in a digital future."

"Kepron's book is like a conversation with someone who has taken a trip to a very cool place and can't wait to tell you about it. He is raising awareness of a new way of thinking about retail experience, and the sheer complexity of factors that drive shopping and consumer behavior. It's a place you'll want to visit too."